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Clinical Trial NCT07092501 for Cigarette, Smoking Behaviors, Cigarette Smoking Behavior is active, not recruiting. See the Trial Radar Card View and AI discovery tools for all the details. Or ask anything here.
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An Experimental Evaluation of Menthol-Flavored Tobacco Accessories 23

Active, not recruiting
Clinical Trial NCT07092501 is an interventional study for Cigarette, Smoking Behaviors, Cigarette Smoking Behavior that is active, not recruiting. It started on September 1, 2025 with plans to enroll 23 participants. Led by Virginia Polytechnic Institute and State University, it is expected to complete by April 30, 2026. The latest data from ClinicalTrials.gov was last updated on February 11, 2026.
Brief Summary
In a within-subjects design in-laboratory study, participants will sample non-menthol cigarettes mentholated with various accessories (e.g., crush balls, filter tips, aroma cards) in a controlled setting. They will compare these to their preferred menthol brand using subjective ratings (e.g., liking, strength, ease of use) and complete purchase tasks and ETM trials to assess product demand and likelihood of future us...Show More
Detailed Description
Cigarette smoking remains the leading preventable cause of death and disease in the United States (US), accounting for half a million deaths per year and nearly 30% of all cancer deaths. More than 28 million US adults smoke daily, 35% of whom smoke menthol flavored cigarettes. Menthol cigarettes are linked to increased risk of smoking initiation and reduced likelihood of cessation. In addition to increased product ap...Show More
Official Title

An Experimental Evaluation of Menthol-Flavored Tobacco Accessories: Subjective Effects and Purchasing Behavior

Conditions
CigaretteSmoking BehaviorsCigarette Smoking Behavior
Publications
Scientific articles and research papers published about this clinical trial:
Other Study IDs
  • VT IRB # 25-695
NCT ID Number
NCT07092501
Start Date (Actual)
2025-09-01
Last Update Posted
2026-02-11
Completion Date (Estimated)
2026-04-30
Enrollment (Estimated)
23
Study Type
Interventional
PHASE
N/A
Status
Active, not recruiting
Keywords
Menthol Cigarettes
Subjective Ratings
Experimental Tobacco Marketplace
Menthol Accessories
Primary Purpose
Other
Design Allocation
N/A
Interventional Model
Single Group
Masking
None (Open Label)
Arms / Interventions
Participant Group/ArmIntervention/Treatment
ExperimentalMenthol cigarette smokers
Menthol cigarette smokers will sample non-menthol cigarettes mentholated using menthol-flavored accessories (e.g., crush balls, filter tips, aroma cards), non-menthol cigarettes and their own cigarettes. Participants will provide subjective ratings of each product (e.g., liking, strength, ease of use) in comparison to their usual menthol cigarette brand. They will complete hypothetical cross-commodity purchase tasks ...Show More
Mentholated cigarette sampling
Participants will participate in five sampling trials (menthol cigarette, non-menthol cigarette, non-menthol cigarette mentholated with accessory 1, with accessory 2, and with accessory 3). They will be exposed to these trials in a randomized order. In each trial, participants will take four guided puffs from one cigarette. They will have a 20-minute washout period between trials. They will first complete subjective ...Show More
Hypothetical Policy Scenarios
Participants will complete the real Experimental Tobacco Marketplace consisting of one control trial and two menthol flavor restrictions (menthol cigarettes unavailable and both menthol cigarettes and menthol-flavored accessories unavailable). Participants will complete a total of 3 purchasing trials each for 7 days worth of products. In each trial, participants will buy tobacco products to use throughout the next 7 ...Show More
Subjective value assessment
Participants will complete a hypothetical purchase task where the price of a variety of products will increase progressively during the task.
Primary Outcome Measures
Outcome MeasureMeasure DescriptionTime Frame
Modified Cigarette Evaluation Questionnaire (mCEQ)
Participants will provide the subjective ratings (e.g. liking, strength, ease of use) of each product in comparison to their usual menthol cigarette brand. The scale ranges from not at all (1) to extremely (7). Four factor scoring comprising stimulant effects (sum of items 5, 7 and 8, range from 3 to 21), positive reinforcement (sum of items 2, 3 and 12, range from 3 to 21), negative reinforcement (sum of items 4, 6 and 11, range from 3 to 21) and aversion (sum of items 9 and 10, range from 2 to 14). High scores represents higher positive effects for the first 3 factor and higher negative effect for the last factor.
Day 1
Secondary Outcome Measures
Outcome MeasureMeasure DescriptionTime Frame
Own-price and cross-price demand intensity (q0)
Participants will complete purchasing trials in a hypothetical purchase task. In the hypothetical purchase task, participants will complete multiple trials where the price of a product will increase progressively. The availability of alternative products will be manipulated. We will measure demand intensity (q0) while product prices increase across trials.
Day 1
Own-price and cross-price demand elasticity (alpha)
Participants will complete purchasing trials in a hypothetical purchase task. In the hypothetical purchase task, participants will complete multiple trials where the price of a product will increase progressively. The availability of alternative products will be manipulated. We will measure demand elasticity (alpha) while product prices increase across trials.
Day 1
Own-price and cross-price demand breakpoint
Participants will complete purchasing trials in a hypothetical purchase task. In the hypothetical purchase task, participants will complete multiple trials where the price of a product will increase progressively. The availability of alternative products will be manipulated. We will measure demand brekapoint while product prices increase across trials.
Day 1
Own-price and cross-price demand Pmax
Participants will complete purchasing trials in a hypothetical purchase task. In the hypothetical purchase task, participants will complete multiple trials where the price of a product will increase progressively. The availability of alternative products will be manipulated. We will measure demand Pmax while product prices increase across trials.
Day 1
Experimental Tobacco Marketplace purchase patterns
Participants will complete the Experimental Tobacco Marketplace (ETM) which is a virtual store designed to mimic real-world shopping environments. In the ETM participants will complete purchasing trials simulating different policy scenarios. We will measure quantity of products purchased per trial and number of individuals purchasing at least one product in each trial.
Day 1
Participation Assistant
Eligibility Criteria

Eligible Ages
Adult, Older Adult
Minimum Age
21 Years
Eligible Sexes
All
  • Provide informed consent
  • Be a menthol cigarette smoker
  • Be at least 21 years of age or older
  • Provide a breath sample for measuring carbon monoxide (CO ≥ 8 ppm)
  • Smoke at least 10 cigarettes daily
  • Use other tobacco products less than weekly

  • Have uncontrolled physical or mental health conditions
  • Use of smoking cessation medications (e.g., nicotine replacement, bupropion, varenicline) in the past 30 days
  • Report concrete, immediate plans to alter/quit using their usual tobacco products in the next 30 days
  • If they are pregnant or lactating
  • Have plans to move out of the area during the experiment
Virginia Polytechnic Institute and State University logoVirginia Polytechnic Institute and State University
No contact data.
1 Study Locations in 1 Countries

Virginia

Fralin Biomedical Research Institute at VTC, Roanoke, Virginia, 24016, United States